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Both Wal-Mart and TiVo had some big news today in the area of trying to commercialize the latest advances in digital media. Wal-Mart released its movie download service with a twist: you have to buy the DVD. But for a few bucks extra, you get a download too. TiVo decided to sell advertising space at the end of recorded programs and track how many people watch them. So the question of the day is: