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Bob Caswell

Media consumer, tech enthusiast, and gamer

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Practically Culture

Posted on May 31, 2013May 31, 2013 By Bob Caswell No Comments on Practically Culture

I’ve started a new project with a good friend (Logan Beaux) called Practically Culture. It’s a podcast and a “videocast” (funny how I feel like I need to put “videocast” in quotes and not podcast). Basically, it’s a series of 10-15 minute YouTube videos where Logan and I review the latest pseudo-culture of the week. You know, stuff that many wouldn’t consider real culture, but it may as well be culture for this day and age.

Hence the idea for our name: Practically Culture.

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Internet

Xbox Games on Windows 8: More Gaming Goodness from Microsoft & Friends

Posted on August 31, 2012August 31, 2012 By Bob Caswell 2 Comments on Xbox Games on Windows 8: More Gaming Goodness from Microsoft & Friends

So I work on the Xbox team at Microsoft. And I focus on the strategy and portfolio of games coming to Windows 8. Today is a good day because I’m finally able to share some of the details with you on this!

Here’s a quick rundown of the news:

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Computers, Gaming, Microsoft, Tech News

My Google+ Anecdote: Engagement Gone Missing

Posted on May 13, 2012May 15, 2012 By Bob Caswell No Comments on My Google+ Anecdote: Engagement Gone Missing

Google+Google+ launched nearly a year ago, and I remember it vividly. It seemed like such a cool concept: an answer to all the annoyances that were found throughout Facebook. I got in on the action early, before the wider unveiling. And I found myself meeting new people and engaging in fascinating conversations.

The Google+ crowd was savvy and smart. Granted, much of the conversation initially was pretty meta. We were using a new tool to discuss how cool it was to be using a new tool to discuss how we were using it… that sort of thing.

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Google, Internet

Netflix Made My Switch to Hulu Plus Easy

Posted on October 2, 2011October 10, 2011 By Bob Caswell 2 Comments on Netflix Made My Switch to Hulu Plus Easy

Unless you’ve tried really hard to avoid tech news, you probably know that Netflix made two big announcements within the past few weeks: 1) it’s splitting up it’s DVD-by-mail and streaming media businesses and 2) it’s splitting up it’s DVD-by-mail and streaming media businesses.

The first time it made the announcement, it was just a price increase. If you wanted to have both services, you had to pay much more whereas previously you paid one price for both. The second time it made the announcement — get this — audaciously as an “apology” for lack of foresight for the consequences of the first announcement, it announced that not only where both services separate, more expensive prices but also that both services would be run now as independent companies with no integration.

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Internet, Media, Netflix

A Tale of Two Cautious Entrepreneurs

Posted on July 13, 2011July 13, 2011 By Bob Caswell No Comments on A Tale of Two Cautious Entrepreneurs

Google+Back in 2008, I was finishing up my MBA at Purdue University when an opportunity presented itself. I was the teaching assistant to Scott Jones (yes, that Scott Jones) who was, at the time, teaching an entrepreneurship capstone course.

A PhD student approached me with a demo of patent pending technology that had already received $50,000 of funding and asked if I’d be interested in putting together a business plan. I said yes. We entered three competitions in the area and placed first in one and third in the other two.

Here’s the first paragraph from that business plan (from March 2008, unchanged):

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Google, Internet

Retailers: Don’t Ask for Info When You Already Have It

Posted on July 4, 2011July 4, 2011 By Bob Caswell No Comments on Retailers: Don’t Ask for Info When You Already Have It

So I bought a new monitor from Staples the other day and, of course, the sales associate pushed the extended warranty on me. Sure, why the hell not, for $20 it covers dead pixels plus another year on top of the manufacturer’s warranty. But it was only after I paid that I heard, “be sure to register your product to activate your warranty.”

Great. A new task to do, and this was just after I finished filling out a paper form for the “Staples Rewards” program. You know, the other thing that gets pushed on you when you buy something. “Fill out this form, and you’ll get X% back the more you buy.” It doesn’t cost anything, and who knows, maybe I’ll shop at Staples again at some point, right? Either that or I’m just a push over in person.

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Internet, Shopping

Is Accessibility About to Overtake Ownership?

Posted on March 29, 2011March 29, 2011 By Bob Caswell 4 Comments on Is Accessibility About to Overtake Ownership?

Greetings from the sky! I’m writing this on my flight back to Seattle from Boston and noticed that the tech-news-o-sphere is all abuzz about Amazon’s new cloud music products recently announced. In a nutshell, Amazon automatically now is giving its MP3 customers accessibility to their music anytime and in any place via an online digital media locker (“cloud drive”) and an online music “cloud player”.

My predication is that this is the beginning of consumers (mass consumers, not just early adopters) migrating from an ownership mentality to an accessibility mentality. Here’s what I mean:

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Amazon, Apple, Internet, Media, Music, Tech News

Unlimited Matters: Goodbye, Mozy. Hello, Carbonite.

Posted on March 10, 2011 By Bob Caswell 6 Comments on Unlimited Matters: Goodbye, Mozy. Hello, Carbonite.

About a month ago, I got the following email from Mozy:

Dear Mozy Customer,

Thanks for being a valued Mozy subscriber. For the first time since 2006, we’re adjusting the price of our MozyHome service and wanted to give you a heads up. As part of this change, we’re replacing our MozyHome Unlimited backup plan and introducing the following tiered storage plans:

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Do-It-Yourself Tech, Internet

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