New Microsoft Ad: Macs are “so sexy” but…

applelogoMicrosoft just came out with its second Laptop Hunters video. Personally, I think this one is better than the first one, but you decide (embedded below).

We’ve got a guy with a $1,500 budget looking for portability, battery life, and power. And he says he’s “technically savvy” and knows what he wants.

After spending some time in the Mac section, he sums up his experience by saying “Macs to me are about aesthetics more than they are about the computing power. I don’t want to pay for the brand. I want to pay for the computer.”

Ouch. That pretty much sums up the Mac critique of this commercial. Oh, and it ends with “I’m a PC Because I’m Really Picky.” Can’t wait to see how the blogosphere responds to this one! I’m sure there’s plenty to dissect. Interestingly enough, I had an exchange with VentureBeat’s MG Siegler yesterday that now seems relevant:

Bob Caswell: So are you saying you’d be a lot more convinced if someone was given much more than a $1,000 and still picked a PC?

MG Siegler: Yes, that would certainly be more convincing.

In any event, just remember that if you were offended or victimized before, who knows your state of being after this.

*Update* Good ol’ Dan Lyons offers his two cents to the Newsweek audience. He may be a little late to the discussion (centering around last week’s ad), but he’s got plenty of good things to say and uses numbers and stuff to back himself up rather than relying on opinion like we do here in the blogosphere.

Also, have to say, I love the latest discussion we’re having over at VentureBeat. And for those interested, you can follow me on Twitter: @bobcaswell.


Laptop Hunters #2 – Giampaolo