Wal-Mart is trying to step up its competition with Apple iTunes. The retail giant, which is already the No. 1 seller of recorded music because of CD sales, will now sell digital downloads of songs without any copy protection (DRM) via walmart.com for 94 cents a track, or $9.22 an album. The service will launch with music from two of the major record labels: Universal Music and EMI.
The company plans to continue offering its existing WMA protected format for other music downloads, which cost 88 cents a track but won’t work with iPods and plenty of other digital music players. Here’s what Kevin Swint, Wal-Mart senior director for digital media, had to say, “As we consistently strive to help our customers shop smart at Wal-Mart, our new ‘DRM-free’ MP3 digital tracks give them the ease and flexibility to play music on virtually any device at a great value.”
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