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Bob Caswell

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Tag: Microsoft

My $.02 on Apple’s Response to Microsoft’s Response

Posted on October 20, 2008October 20, 2008 By Bob Caswell 11 Comments on My $.02 on Apple’s Response to Microsoft’s Response

So in case you missed it, Apple responded to Microsoft’s new “I’m a PC” ad campaign. You can watch the ads on Youtube via Gizmodo and TechCrunch (or a whole bunch of other places). I was discussing this with a friend / coworker last night and thought I’d share my thoughts here:

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Apple, Computers, Media, Microsoft, Tech News

Mojave Works for Consumers But Not Techies

Posted on July 29, 2008July 31, 2008 By Bob Caswell 4 Comments on Mojave Works for Consumers But Not Techies

So Microsoft conducted an experiment where it put 120 regular computer users (but Windows Vista avoiders) in front of a Vista-based computer and told them that it was a hands-on, sneak peak at the next Microsoft operating system, codenamed “Mojave.” As it turns out, 94 percent rated Vista much higher after seeing it. On a scale from 1-10, the participants’ average rating for Vista before was 4.4, and the average rating after seeing Vista (but not knowing it was Vista) was 8.5.

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Microsoft, Tech News

Free Advertising: Microsoft $200, Google $50, LookSmart $300, & Ask $50

Posted on December 7, 2006August 20, 2008 By Bob Caswell 66 Comments on Free Advertising: Microsoft $200, Google $50, LookSmart $300, & Ask $50

Tis the season for online advertisers to attract new customers. If you have a website, blog, etc. and are looking for the perfect time to build exposure while freeloading, then these offers are for you. This is likely to be the best compilation of free offers available for some time; if interested, make your move now, as most these offers expire within a month. Here are the details and links for each company and offer:

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