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The well respected Economist.com (subscription required) released an article today called Going Pro with a subtitle of More people are quitting their day jobs to blog for a living. The article claims that there used to be only two types of blogs: personal diaries with tiny audiences (and no interest in advertising) and niche magazines explicitly run as businesses, quoting Jason Calacanis (the Engadget / Weblogs Inc. guy) claiming such blogs are “the most profitable media business today.” But the Economist explains that a third category is on the rise: “mom-and-pop” blogs.