Sony has some big news coming out today: The company will allow “dynamic” ads to be placed in PlayStation 3 games. The Wall Street Journal is calling it “a boost for what could become a significant new revenue source for games companies” while Forbes thinks Sony is “set to ignite the world of advertising in videogames…”
Interesting, since the Xbox 360 has been doing this for nearly two years now. At the time (back in 2006), the gaming industry seemed pretty excited at what looked like a new source of revenue. But not much followed in terms of details of how this was to be a game changer for advertising (lame pun intended).
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