DoubleClick – Bob Caswell

SearchTraffic So the big news today comes in the form of a Microsoft press release explaining a strategic alliance of sorts between Microsoft and Ask. The two companies are “joined together in the commitment to call on the industry to develop global privacy principles for data collection, use and protection related to searching and online advertising. The companies will work with other technology leaders, consumer advocacy organizations and academics to come together and join them in working on the development of these principles, which could include developing and sharing best practices to provide more control for consumers.”

Googlelogo The Wall Street Journal (subscription required) has an interesting Q&A with DoubleClick CEO David Rosenblatt about the pending acquisition by Google. Rosenblatt tries to reassure consumers and privacy advocates that this merger won’t change how safe their data is. He says things like, “Ad-serving information collected by DoubleClick has always been the property of our clients, not us… so we are very comfortable with our current policy.”

“Current” being the operative word. Companies change policies all the time. It’s nice DoubleClick’s “current policy” protects me, but it’s not difficult to see why privacy advocates would want to see a force external to the company to ensure this going forward. So are his answers reassuring? Judge for yourself, the Q&A follows:

Tag: DoubleClick

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