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A few months back we asked the question, “LinkedIn – What’s the big deal?” TechConsumer author Marion Jensen hadn’t signed up and was excited to get started, only to find out that the site offered little to do. It seemed like Facebook without the fun factor, a social network for professionals. You create a profile, describe your professional history, and connect with others. In turn, you can see who your “friends” (or is that business associates?) are connected with. The idea is to build your professional network. But to what end?