The Wall Street Journal (subscription required) has an interesting Q&A with DoubleClick CEO David Rosenblatt about the pending acquisition by Google. Rosenblatt tries to reassure consumers and privacy advocates that this merger won’t change how safe their data is. He says things like, “Ad-serving information collected by DoubleClick has always been the property of our clients, not us… so we are very comfortable with our current policy.”
“Current” being the operative word. Companies change policies all the time. It’s nice DoubleClick’s “current policy” protects me, but it’s not difficult to see why privacy advocates would want to see a force external to the company to ensure this going forward. So are his answers reassuring? Judge for yourself, the Q&A follows:
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Back in December 2006, I did a 
Let’s face it; we all reuse the same password for login accounts all over the Internet. At best, some of us create a few passwords through which we rotate. So why is it that some companies still insist on sending me my password via email right after I create my online account? The reason I have a password in the first place is so that it doesn’t flow back and forth openly in cyberspace only to reside peacefully on multiple mail servers.