About a month ago, we mentioned Radiohead’s social experiment of offering fans a choose-your-own-price way for downloading the band’s latest album (with the option of free). As I had mentioned, simple economics dictates that the most likely price in this case will be the minimum. And I was right, sort of.
Only 38% of downloaders paid something while the 62% majority paid nothing. Globally, the average price paid was $6; the average in the U.S. was around $8. But those numbers ignore the freeloaders. Including the “no pay” crowd, the average price was around $2.26 globally and $3.23 in the U.S. Of those who did pay something, 17% paid below $4 (the most common category) but 12% paid between $8 and $12, a price in line with iTunes or Amazon.
Was it a success? Yes and no, depending on how you look at it.
Read More “Results of Radiohead Experiment: 38% of Downloaders Pay an Average of $6” »
So everyone and their dog is talking
The
There is lots of buzz surrounding a special event Apple will be hosting next Wednesday. The general consensus is that Apple is introducing an iPod with more features.
Wal-Mart is trying to step up its competition
One of the first articles I ever wrote for Computers.net was back in 2005, and it was called