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Category: Google

Case Study: Google Services Too Good, Making IT Departments Shrink

Posted on December 20, 2006August 20, 2008 By Bob Caswell 2 Comments on Case Study: Google Services Too Good, Making IT Departments Shrink

So the latest Economist article (subscription required) discusses how Arizona State University made the switch to using Google Apps for Your Domain. As the article puts it, “with one flick of the proverbial switch 65,000 students had new e-mail accounts.” Now all emails are stored on Google servers rather than on university servers.

The head of IT for ASU, Adrian Sannier, mentioned that no one is being forced to switch, though many students are already used to Gmail. And since now they can use their “asu.edu” address with a Gmail interface, students have been voluntarily migrating to the new email at a rate of 300 per hour. Sannier explains that he pays less than $10,000 for support and that the in-house IT staff do absolutely nothing for email now.

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Google, Internet, Microsoft, Privacy, Tech News

Free Advertising: Microsoft $200, Google $50, LookSmart $300, & Ask $50

Posted on December 7, 2006August 20, 2008 By Bob Caswell 66 Comments on Free Advertising: Microsoft $200, Google $50, LookSmart $300, & Ask $50

Tis the season for online advertisers to attract new customers. If you have a website, blog, etc. and are looking for the perfect time to build exposure while freeloading, then these offers are for you. This is likely to be the best compilation of free offers available for some time; if interested, make your move now, as most these offers expire within a month. Here are the details and links for each company and offer:

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Do-It-Yourself Tech, Google, Microsoft, Tech News, Web 2.0

Search 2.0: Customize & Refine Your Results Easily

Posted on November 28, 2006August 20, 2008 By Bob Caswell 3 Comments on Search 2.0: Customize & Refine Your Results Easily

SearchmashlogoA9logoLast week I pointed out that the easiest way for Google to improve search would be to allow one query to bring up separated results by regular sites, blogs, news, photos, and/or video. I mentioned that the big three for me would be regular search results, blog posts, and news. I’d be able to get pertinent, organized results in one third the time. Why not put in my search query once and get the top 10 results from each category on the same page?

Well, it turns out Google does do some of that through its experimental site SearchMash.com. Though, personally, I’m even more impressed with Amazon’s A9.com, which offers more customizations for even better search results. Here’s how they compare:

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Amazon, Do-It-Yourself Tech, Google, Internet, Microsoft, Tech Reviews, Web 2.0

The Easiest Way for Google to Improve Search

Posted on November 24, 2006August 19, 2008 By Bob Caswell 1 Comment on The Easiest Way for Google to Improve Search

Googleblogsearchlogo_1The tech blogosphere is excited by the findings of Andy Boyd. He has a screen shot of a Google search that shows the search results giving up space for a separate section of blog results (see picture below). Among others, Techcrunch and Google Blogoscoped have their own take on what this means and where it could go.

Here’s my question: Why hasn’t Google done this already? And not only for blog searches but perhaps even for news, pictures, and/or video. The big three, for me at least, would be regular search results, blog posts, and news. I’d say that over half of my searches I do three times. Why not put in my search query once and get the top 10 results from each category on the same page?

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Google, Internet, Microsoft, Tech News, Web 2.0, Yahoo

Did Microsoft & Google Switch Places?

Posted on November 10, 2006August 31, 2008 By Bob Caswell 5 Comments on Did Microsoft & Google Switch Places?

Microsoft_logo_2Googlelogo_2Is it just me, or did these two giants start adopting each other’s more classic tactics?

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Google, Microsoft, Web 2.0, Yahoo

YouTube Is Now a Verb And an Adjective

Posted on October 17, 2006August 19, 2008 By Bob Caswell 4 Comments on YouTube Is Now a Verb And an Adjective

The Wall Street Journal (subscription required) explains how YouTube is following in the steps of Google and TiVo: It’s now a verb and an adjective. Politicians are calling this midterm election “the first YouTube election.” They are posting videos to YouTube that show their opponents’ less-than-impressive moments. Never before have we had such an easy way to see politicians using insulting racial terms or falling asleep at hearings. But it gets better…

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Google, Internet, Media, Web 2.0

Google Buys YouTube for $1.65 Billion

Posted on October 9, 2006August 19, 2008 By Bob Caswell 1 Comment on Google Buys YouTube for $1.65 Billion

Google agreed to buy closely-held YouTube in an all-stock deal worth about $1.65 billion, its largest acquisition to date. The terms state that YouTube will initially retain a significant measure of independence, keeping its current brand, offices, and employees. The transaction is expected to close in the fourth quarter.

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Google, Media, Microsoft, Tech News

YouTube Stats Revealed, Total Viewing Time: 9,305 Years!

Posted on August 30, 2006August 19, 2008 By Bob Caswell 48 Comments on YouTube Stats Revealed, Total Viewing Time: 9,305 Years!

Logo_tagline_sm_2The extremely popular video sharing site YouTube doesn’t make a point of revealing its size, user activity, or demographics. But Lee Gomes of the Wall Street Journal pieced together much of that information by “scraping” YouTube for data. Here are the main stats uncovered:

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Google, Internet, Media, Tech News, Web 2.0

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