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Bob Caswell

Media consumer, tech enthusiast, and gamer

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Category: Computers

Xbox Games on Windows 8: More Gaming Goodness from Microsoft & Friends

Posted on August 31, 2012August 31, 2012 By Bob Caswell 2 Comments on Xbox Games on Windows 8: More Gaming Goodness from Microsoft & Friends

So I work on the Xbox team at Microsoft. And I focus on the strategy and portfolio of games coming to Windows 8. Today is a good day because I’m finally able to share some of the details with you on this!

Here’s a quick rundown of the news:

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Computers, Gaming, Microsoft, Tech News

I’m a PC and my shirt says so. He’s a Mac and yells in my face.

Posted on June 10, 2009June 10, 2009 By Bob Caswell 12 Comments on I’m a PC and my shirt says so. He’s a Mac and yells in my face.

pcmacSo I’m walking back to the office (work for Microsoft in Bellevue, WA) after meeting my wife for a nice dinner out. And I’m wearing a black t-shirt that says “I’M A PC” in white letters across my chest. I’m half way through crossing the street and a guy runs up to me, whips his arms around, points his two index fingers an inch away from my chest, and then yells loudly: “I’m a Mac!”

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Apple, Computers, Just For Fun, Microsoft

Having Fun at Work: Microsoft Gamers Event

Posted on April 19, 2009April 19, 2009 By Bob Caswell 7 Comments on Having Fun at Work: Microsoft Gamers Event

sidewinderstuffThe Microsoft Games for Windows team working with the SideWinder (gaming hardware) team put together a fun event a few days ago. Of course, I may be saying it was fun because I won third place in one tournament and first place in another.

Winnings included everything I needed for a lazy weekend: Fallout 3, 007: Quantum of Solace, SideWinder Mouse, SideWinder X6 Keyboard (won two!), and a LifeChat LX-3000 headset (see picture above or see an unboxing video here by a fellow winner).

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Computers, Gadgets, Gaming, Just For Fun, Microsoft

Latest Laptop Hunters Ad Shows Off PCs with Blu-ray & Remote

Posted on April 9, 2009April 9, 2009 By Bob Caswell 8 Comments on Latest Laptop Hunters Ad Shows Off PCs with Blu-ray & Remote

windowsMeet Lisa and her son Jackson, who’s looking for “speed, big hard drive, and a good gaming computer” for under $1,500. After a quick look at some PCs, Lisa says, “Let’s go see the Macs, they’re kind of popular at this age.” But then, Lisa points out that “…these are way more money, dude” quickly followed by Jackson saying (about a Mac), “It’s a little too small.”

So back to the PCs: We’re shown how you can use a PC with a remote and then we see both Lisa and Jackson get really excited about none other than “Bluuu-ray!” And, of course, Blu-ray is missing from Macs. For me personally, not a huge selling point of the PC. But for others like Lisa and Jackson, it seems pretty cool. And that’s the point being made here: there’s something for everyone.

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Apple, Computers, Gaming, Internet, Microsoft, Shopping, Sony, Tech News

New Microsoft Ad: Macs are “so sexy” but…

Posted on April 4, 2009April 4, 2009 By Bob Caswell 39 Comments on New Microsoft Ad: Macs are “so sexy” but…

applelogoMicrosoft just came out with its second Laptop Hunters video. Personally, I think this one is better than the first one, but you decide (embedded below).

We’ve got a guy with a $1,500 budget looking for portability, battery life, and power. And he says he’s “technically savvy” and knows what he wants.

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Apple, Computers, Do-It-Yourself Tech, Internet, Microsoft, Shopping

Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much

Posted on March 29, 2009March 29, 2009 By Bob Caswell 39 Comments on Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much

macvspcSo Microsoft put together an ad (embedded below with more to come apparently) that does what Apple started (comparing PCs and Macs) only from Microsoft’s perspective. That is, when either side plays this game, they focus on the pros of their team while pointing out the cons of the other side all while conveniently forgetting to mention their own cons.

Read More “Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much” »

Apple, Computers, Microsoft, Shopping, Tech News

My $.02 on Apple’s Response to Microsoft’s Response

Posted on October 20, 2008October 20, 2008 By Bob Caswell 11 Comments on My $.02 on Apple’s Response to Microsoft’s Response

So in case you missed it, Apple responded to Microsoft’s new “I’m a PC” ad campaign. You can watch the ads on Youtube via Gizmodo and TechCrunch (or a whole bunch of other places). I was discussing this with a friend / coworker last night and thought I’d share my thoughts here:

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Apple, Computers, Media, Microsoft, Tech News

Sony Charges $50 Extra to Sell You Laptop with No Crapware

Posted on March 21, 2008August 20, 2008 By Bob Caswell 63 Comments on Sony Charges $50 Extra to Sell You Laptop with No Crapware

Sony LaptopSony and crapware have a special relationship, so much so that it takes over two minutes for its laptops to boot into Windows (compare that with 30 seconds for a MacBook). The company has even issued press statements explaining its reasoning: “The programs are carefully selected and provide benefits to many consumers, up to 30% of whom act on the offers.”

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Computers, Internet, Sony, Tech News

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