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Category: Apple

New Microsoft Ad: Macs are “so sexy” but…

Posted on April 4, 2009April 4, 2009 By Bob Caswell 39 Comments on New Microsoft Ad: Macs are “so sexy” but…

applelogoMicrosoft just came out with its second Laptop Hunters video. Personally, I think this one is better than the first one, but you decide (embedded below).

We’ve got a guy with a $1,500 budget looking for portability, battery life, and power. And he says he’s “technically savvy” and knows what he wants.

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Apple, Computers, Do-It-Yourself Tech, Internet, Microsoft, Shopping

Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much

Posted on March 29, 2009March 29, 2009 By Bob Caswell 39 Comments on Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much

macvspcSo Microsoft put together an ad (embedded below with more to come apparently) that does what Apple started (comparing PCs and Macs) only from Microsoft’s perspective. That is, when either side plays this game, they focus on the pros of their team while pointing out the cons of the other side all while conveniently forgetting to mention their own cons.

Read More “Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much” »

Apple, Computers, Microsoft, Shopping, Tech News

My $.02 on Apple’s Response to Microsoft’s Response

Posted on October 20, 2008October 20, 2008 By Bob Caswell 11 Comments on My $.02 on Apple’s Response to Microsoft’s Response

So in case you missed it, Apple responded to Microsoft’s new “I’m a PC” ad campaign. You can watch the ads on Youtube via Gizmodo and TechCrunch (or a whole bunch of other places). I was discussing this with a friend / coworker last night and thought I’d share my thoughts here:

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Apple, Computers, Media, Microsoft, Tech News

T-Mobile vs. The iPhone or Hurry Up, T-Mobile!

Posted on August 4, 2008August 4, 2008 By Bob Caswell 7 Comments on T-Mobile vs. The iPhone or Hurry Up, T-Mobile!

I don’t have a “smart” phone and am in the market. So what logically comes to mind? The iPhone, of course. But I’m a T-Mobile customer and most my extended family are as well, which means we can all talk to our hearts’ content without worrying about minutes. Thus, it’s hard for me to give up the plan my wife and I are on: 1,000 shared minutes for only $50.

But our contract with T-Mobile recently expired, so I thought I’d use that as leverage to see what T-Mobile could offer me to, you know, “retain” me. At the same time, though, I don’t want to admit that I’m mostly happy with their service. What followed was an interesting conversation with a T-Mobile “retention representative” I was transferred to.

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Apple, Gadgets, Shopping

Rhapsody’s New DRM-Free MP3 Store with Full Song Previews

Posted on June 30, 2008August 20, 2008 By Bob Caswell 4 Comments on Rhapsody’s New DRM-Free MP3 Store with Full Song Previews

Today’s big announcement comes from Rhapsody, the online music service previously known for its subscription-based streaming music for a monthly fee. Well, turns out people are more interested in owning their music rather than renting. So now we have another major competitor for iTunes and Amazon MP3.

Read More “Rhapsody’s New DRM-Free MP3 Store with Full Song Previews” »

Amazon, Apple, Internet, Music, Tech News, Web 2.0

Amazon MP3 Customers Don’t Come from iTunes, But I Did

Posted on April 15, 2008August 20, 2008 By Bob Caswell 10 Comments on Amazon MP3 Customers Don’t Come from iTunes, But I Did

Amazon MP3Market research firm NPD Group issued a report today explaining that Amazon MP3 is growing but not taking away customers from Apple’s iTunes. It seems that only 10% of Amazon MP3 shoppers in February were iTunes shoppers previously.

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Amazon, Apple, Internet, Music, Tech News

Purdue University IT: iPhones Are Cool But Don’t Buy One Yet

Posted on February 28, 2008 By Bob Caswell 36 Comments on Purdue University IT: iPhones Are Cool But Don’t Buy One Yet

iPhoneITaP (short for Information Technology at Purdue) is offering advice for potential buyers of the iPhone: Wait. According to Frank Wolf, Mac specialist and systems administrator for ITaP:

“The iPhone is still being considered by many to be a revision-one product when thinking about it in an enterprise. I recommend to the people we support that they hold off on getting an iPhone until the next revision is released.”

Here’s more of his reasoning as to why you should wait:

Read More “Purdue University IT: iPhones Are Cool But Don’t Buy One Yet” »

Apple, Gadgets

Apple’s iTunes Now Number Two Music Retailer in the US

Posted on February 26, 2008August 20, 2008 By Bob Caswell 6 Comments on Apple’s iTunes Now Number Two Music Retailer in the US

itunes2.jpgApple has issued a press release about becoming the number two (behind Wal-Mart) music retailer in the U.S. Best Buy used to have that spot, but music downloads seem to be catching on. Well, that and CD sales are declining rapidly.

Apple claims that 50 million customers have bought over 4 billion songs with 20 million sold on Christmas day alone. That’s impressive even if digital music purchases have yet to offset the decline in CD sales.

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Amazon, Apple, Music, Tech News

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