Meet Lisa and her son Jackson, who’s looking for “speed, big hard drive, and a good gaming computer” for under $1,500. After a quick look at some PCs, Lisa says, “Let’s go see the Macs, they’re kind of popular at this age.” But then, Lisa points out that “…these are way more money, dude” quickly followed by Jackson saying (about a Mac), “It’s a little too small.”
So back to the PCs: We’re shown how you can use a PC with a remote and then we see both Lisa and Jackson get really excited about none other than “Bluuu-ray!” And, of course, Blu-ray is missing from Macs. For me personally, not a huge selling point of the PC. But for others like Lisa and Jackson, it seems pretty cool. And that’s the point being made here: there’s something for everyone.
This is the third ad in this series (embedded below), and just like I thought the second was better than the first, I think the third is better than the second. Having a mother/son shop together gives a little more credibility to the unscripted, regular people feel that wasn’t as apparent with the first two.
As always, though, it’s only a matter of time before the Apple community figures out which Sony Vaio was purchased in the ad and does a much deeper comparison. I always enjoy seeing the reaction as much as the ad, and this time is likely to be no different.
*Update* When it rains it pours. The Windows blog has a post up entitled “Avoid the Apple Tax – Cash in on the value of Windows” (which is quickly being questioned) while there are a number of other Microsoft ads out today featuring cute British kids.
This study has already been dismissed by Microsoft as false. If you look… the reporter padded the Mac price by over $3,000.
Sure Macs cost a little bit more, (around 5%) but they are well worth it if you are good with money.
Ted, nice try, your first sentence doesn't make much sense. Microsoft sponsored the study and would need more than your comment on my blog to dismiss it as false. Please provide a reference and quote for exactly what you're referring to.
Otherwise, we'll just stick with your second sentence's logic of “worth” of a computer being derived from if “you are good with money.” Wait, what does that even mean exactly?
Best so far, and loses any of the (real or perceived) smugness of the previous ads.
Close to the direction I've always thought Apple's ads should go – that is, warm and fuzzy, “posing for photos and creating movies with Grandma” kinda stuff. Show real people, and show how easy it is for the computers to bring them closer together and let them laugh and cry and do all that great human stuff.
But then, that's my central philosophy of technology, so perhaps it's wishful thinking!
I like where you're going with your thoughts here, even if it is wishful thinking!
Funny how some in the blogosphere still think this is all “acting”…
This study has already been dismissed by Microsoft as false. If you look… the reporter padded the Mac price by over $3,000.
Sure Macs cost a little bit more, (around 5%) but they are well worth it if you are good with money.
Ted, nice try, your first sentence doesn't make much sense. Microsoft sponsored the study and would likely need more than your comment on my blog to dismiss the outcome as false. Please provide a reference and quote for exactly what you're referring to.
Otherwise, we'll just stick with your second sentence's logic of “worth” of a computer being derived from if “you are good with money.” Wait, what does that mean exactly?
Best so far, and loses any of the (real or perceived) smugness of the previous ads.
Close to the direction I've always thought Apple's ads should go – that is, warm and fuzzy, “posing for photos and creating movies with Grandma” kinda stuff. Show real people, and show how easy it is for the computers to bring them closer together and let them laugh and cry and do all that great human stuff.
But then, that's my central philosophy of technology, so perhaps it's wishful thinking!
I like where you're going with your thoughts here, even if it is wishful thinking!
Funny how some in the blogosphere still think this is all about “acting”…