So we’ve all heard the news of Viacom demanding YouTube to take down 100,000+ videos of various shows including good stuff from Comedy Central. A Viacom executive is quoted as to saying, “People are waking up to the fact that there is no marketing advantage… There’s no novelty anymore.” Hmm… I love the use of the word “people,” as if Viacom can speak for anyone involved in marketing video content.
You have to be pretty uncreative to come to this conclusion when the fifth most popular Internet site in the world has shown your content over a billion times. Interestingly enough, CBS and NBC have found an advantageous way to partner with YouTube despite Viacom’s claim.
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