Tag: wb

Why Warner Bros. Swapping HD DVDs for Blu-ray Discs Won’t Work

Warner Brothers had come up with a slick promotion to get some much needed buzz around Blu-ray. My consensus: great idea but flawed execution. Here’s how it works (and why it won’t work): You send in the cover art sleeve (keep the disc) and the UPC from your HD DVD movies. And for $4.95 per

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