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2008 Super Bowl Ads: Watch Them Online on Hulu or AOL

HuluI admit it; I’m really not into football but am one of those that tend to tune into the Super Bowl mostly to check out the commercials. I’m not alone, apparently.

TiVo, the company known for its digital video recorder by the same name, usually makes it so that consumers can record TV minus the commercials. But last year Todd Juenger, TiVo’s vice president and general manager of audience research and measurement, explained how it was actually the commercials themselves that consumers were watching:

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Sony’s Latest Secret Revealed: Focus on TV, Movie Downloads… Good Luck

Sony TVThe Wall Street Journal (subscription required) has an article out quoting the usual mix of analysts, speculators, and “people privy to Sony’s plans.” I must say that the article’s title of “Sony to Challenge Apple In TV, Movie Downloads” makes the news sound more exciting than it really is.

Perhaps I should give Sony a chance rather than point out the obvious that the company has a very long way to go. Meaning, it’s a bit of a late comer in an already crowded space (Apple, Amazon, Microsoft, and Netflix all compete here just to name the big boys). I suppose it’s true that first movers don’t always win, and there isn’t a clear leader yet. But good luck to Sony on this one…

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