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Retailers: Don’t Ask for Info When You Already Have It

So I bought a new monitor from Staples the other day and, of course, the sales associate pushed the extended warranty on me. Sure, why the hell not, for $20 it covers dead pixels plus another year on top of the manufacturer’s warranty. But it was only after I paid that I heard, “be sure to register your product to activate your warranty.”

Great. A new task to do, and this was just after I finished filling out a paper form for the “Staples Rewards” program. You know, the other thing that gets pushed on you when you buy something. “Fill out this form, and you’ll get X% back the more you buy.” It doesn’t cost anything, and who knows, maybe I’ll shop at Staples again at some point, right? Either that or I’m just a push over in person.

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Blockbuster Offers to Buy Circuit City

Wow. There’s plenty of buzz surrounding Blockbuster’s offer to buy Circuit City. Blockbuster’s reasoning is full of the usual business jargon: cutting costs, benefiting from complementary products, exploiting the growing convergence of media content and electronic devices, etc. All this will result in a “game-changing retail concept with a sustainable competitive advantage.”

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