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No Thank You, Radiohead, Please Sell Where I Shop

First, a quick recap on Radiohead’s place in the world of digital distribution experimentation:

In 2007, Radiohead decides to release their album “In Rainbows” exclusively on Radiohead.com with a unique “choose your own price” model. You pick how much you pay (free being an option), and you then can download the album. Next, comScore releases numbers from the Radiohead experiment, which suggest that most of us are cheapskates and freeloaders.

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