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Radiohead Gives Up On Free But Cold Play Gives It a Try

Radiohead frontman Thom Yorke decided to open up a little on the band’s “pay what you want” experiment from last year:

“I think it was a one-off response to a particular situation… It was one of those things where we were in the position of everyone asking us what we were going to do. I don’t think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time.”

Translation: “We didn’t make as much as we are hoping, and it would only be less if we used that model again.”

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