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Why Blockbuster Total Access Doesn’t Work

Blockbuster Total AccessIn theory, Blockbuster has a better offering than Netflix in that it “lets you rent online with the flexibility to exchange movies in-store, so you never have to wait for a movie.” That is, according to the marketing pitch plastered all over its homepage. But I decided to see just how “total” Total Access is, and I found it pretty lacking. In short, over half the movies in my Netflix queue are not available at my local Blockbuster.

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