Bob Caswell

Netflix will be making a big announcement tomorrow, coincidentally one day before Apple will be making some [similar] big announcements of its own:

Starting Monday, January 14, 2008, Netflix subscribers will have unlimited access to movie viewing online. The company plans to do away with its quota/hours system it had in place before (viewing hours per month were based upon how much you paid for you mail-in DVD plan). The only group of Netflix subscribers to be left out of this unlimited plan: you who pay the minimum of $4.99 to rent just two DVDs per month.

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The big news today is that Netflix and LG plan to market an LG-branded device (like a cable box) that will allow you to watch movies on your TV via Netflix streaming. Details are sketchy, but the product is to be available in the second half of this year.

And multiple sources are claiming that this magical device will play both Blu-ray and HD DVD discs, the two big next generation high definition rival formats that are incompatible with each other. LG already offers a Blu-ray / HD DVD combo player for $799, but some are hoping this new Netflix device will be priced much lower.

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