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Amazon Profit Triples, Consumers Love Free Shipping & Harry Potter

Harry PotterAmazon reported that profit more than tripled in the second quarter and was optimistic enough to raise its forecast for the year. And the sales momentum is set to continue, especially considering more than 2.2 million copies of “Harry Potter and the Deathly Hallows” were ordered on the site in advance of the July 21 release. That sets the record for Amazon’s largest new product release ever.

The company’s CEO, Jeff Bezos, is attributing the success to its membership program, Amazon Prime. Incidentally, I tried out Amazon Prime for the first time this past month (if you haven’t used it before, you can usually sign up for a one month free trial here). Here are the details:

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