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Hell.com Fails to Sell During Live Auction

Not surprisingly, Hell.com failed to have any bids placed above the $2.3 million reserve set by the seller at a live auction on Friday. Bids were apparently above $500,000 but still a far cry from the $2.3 million minimum. Personally, I would have taken the $500,000, especially considering the site is only getting around 5,000 hits a day with whatever hell-driven community is there (which would translate to significantly less than $500,000 in ad revenue by practically any calculation). But some other names did sell:

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