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2008 Super Bowl Ads: Watch Them Online on Hulu or AOL

HuluI admit it; I’m really not into football but am one of those that tend to tune into the Super Bowl mostly to check out the commercials. I’m not alone, apparently.

TiVo, the company known for its digital video recorder by the same name, usually makes it so that consumers can record TV minus the commercials. But last year Todd Juenger, TiVo’s vice president and general manager of audience research and measurement, explained how it was actually the commercials themselves that consumers were watching:

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Breaking: Blu-ray Gets Warner Bros. Movies Exclusively, HD DVD Left Relying on Low Price

Blu-rayAccording to Warner CEO Barry Meyer, this move is a “strategic decision focused on the long term and the most direct way to give consumers what they want,” and he also mentions that “the window of opportunity for high-definition DVD could be missed if format confusion continues to linger.” Warner movies will be released on both next generation formats (HD DVD and Blu-ray) until May 2008, but the studio will then go exclusively with Blu-ray.

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Social Content vs. Big Media Content: Do You Have to Pick a Side?

Wow. The Blogosphere is all a buzz today on what seems to be a battle for which you’re supposed to pick a side. The major stories have to do with YouTube allowing CBS to filter comments on its videos and have them on a separate page (rather than right below the video itself) and the New York Times adding, that is, “surrendering to” social news (meaning, you can submit NYTimes articles directly to Digg, Newsvine, or Facebook from within an article).

Mix that with the lingering rumor that Fox, Viacom, CBS, and NBC might have a YouTube competitor in the works, and you have all sorts of opinions flying!

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