Greetings from the sky! I’m writing this on my flight back to Seattle from Boston and noticed that the tech-news-o-sphere is all abuzz about Amazon’s new cloud music products recently announced. In a nutshell, Amazon automatically now is giving its MP3 customers accessibility to their music anytime and in any place via an online digital media locker (“cloud drive”) and an online music “cloud player”.
My predication is that this is the beginning of consumers (mass consumers, not just early adopters) migrating from an ownership mentality to an accessibility mentality. Here’s what I mean: