Tag: Advertising

Mac vs. PC: Some Can Dish It Out & Take It, Others… Not So Much

So Microsoft put together an ad (embedded below with more to come apparently) that does what Apple started (comparing PCs and Macs) only from Microsoft’s perspective. That is, when either side plays this game, they focus on the pros of their team while pointing out the cons of the other side all while conveniently forgetting

Continue Reading…

Tag: Advertising

My $.02 on Apple’s Response to Microsoft’s Response

So in case you missed it, Apple responded to Microsoft’s new “I’m a PC” ad campaign. You can watch the ads on Youtube via Gizmodo and TechCrunch (or a whole bunch of other places). I was discussing this with a friend / coworker last night and thought I’d share my thoughts here: Tweet

Tag: Advertising

PlayStation 3 Getting In-Game Ads Two Years After Xbox 360

Sony has some big news coming out today: The company will allow “dynamic” ads to be placed in PlayStation 3 games. The Wall Street Journal is calling it “a boost for what could become a significant new revenue source for games companies” while Forbes thinks Sony is “set to ignite the world of advertising in

Continue Reading…

Tag: Advertising

The Rise (or Fall?) of In-Text Advertising: Is It News…or Is It an Ad?

The latest trend in online advertising (you know, that thing that feeds all these websites with otherwise free information) is in-text ads. If you see a word on a website with a double underline (supposedly the “double” part makes it so you won’t confuse it with a link), click on it and chances are an

Continue Reading…