So Microsoft put together an ad (embedded below with more to come apparently) that does what Apple started (comparing PCs and Macs) only from Microsoft’s perspective. That is, when either side plays this game, they focus on the pros of their team while pointing out the cons of the other side all while conveniently forgetting to mention their own cons.
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Sony has some big news coming out today: The company will allow “dynamic” ads to be placed in PlayStation 3 games. The Wall Street Journal is calling it “a boost for what could become a significant new revenue source for games companies” while Forbes thinks Sony is “set to ignite the world of advertising in videogames…”
Interesting, since the Xbox 360 has been doing this for nearly two years now. At the time (back in 2006), the gaming industry seemed pretty excited at what looked like a new source of revenue. But not much followed in terms of details of how this was to be a game changer for advertising (lame pun intended).
The latest trend in online advertising (you know, that thing that feeds all these websites with otherwise free information) is in-text ads. If you see a word on a website with a double underline (supposedly the “double” part makes it so you won’t confuse it with a link), click on it and chances are an ad window will appear (see picture).
This embedded advertising has been online for a while even if only a few dozen larger sites have used it (such as IGN.com and ScienceDaily.com). But that’s all changing now with mainstream journalistic sites trying it out (such as Fox News and Popular Mechanics), which is already causing some controversy. The tradition in the print medium was to keep editorial content separate from ads, and many were hoping the tradition would hold true online.