Why Warner Bros. Swapping HD DVDs for Blu-ray Discs Won’t Work
April 22, 2009 | View Comments
Warner Brothers had come up with a slick promotion to get some much needed buzz around Blu-ray. My consensus: great idea but flawed execution. Here’s how it works (and why it won’t work):
You send in the cover art sleeve (keep the disc) and the UPC from your HD DVD movies. And for $4.95 per movie, plus $6.95 S&H per order, you’ll be sent back brand new Blu-ray copies of any movies you have in HD DVD. There are a few restrictions (only 1 copy per movie and only up to 25 movies per household) but nothing really that prohibitive.
Meet Lisa and her son Jackson, who’s looking for “speed, big hard drive, and a good gaming computer” for under $1,500. After a quick look at some PCs, Lisa says, “Let’s go see the Macs, they’re kind of popular at this age.” But then, Lisa points out that “…these are way more money, dude” quickly followed by Jackson saying (about a Mac), “It’s a little too small.”
First, I work for Microsoft. But I tend to purchase/use Microsoft products only when they are the best option for me personally (and they often are). In this case, I did actually look at Windows Mobile as my first choice. I’m on T-Mobile and not willing to switch carriers (most of my extended family is on T-Mobile, so I use hardly any minutes and like it that way, plus T-Mobile is the cheapest of all carriers and has been good to me the past few years).
The first half of my title is taken straight from the title of an email I received from Netflix a couple days ago (see end of post for text of the email). In short, as of December 15, 2008, Netflix will no longer carry HD DVDs. Around the same time I got this email, coincidentally, a 
Sony has spent 
Sony CEO Ryoji Chubachi knows something we don’t. 
Sony and crapware have a special relationship, so much so that 