Bob Caswell

The Wall Street Journal (subscription required) has an interesting Q&A with DoubleClick CEO David Rosenblatt about the pending acquisition by Google. Rosenblatt tries to reassure consumers and privacy advocates that this merger won’t change how safe their data is. He says things like, “Ad-serving information collected by DoubleClick has always been the property of our clients, not us… so we are very comfortable with our current policy.”

“Current” being the operative word. Companies change policies all the time. It’s nice DoubleClick’s “current policy” protects me, but it’s not difficult to see why privacy advocates would want to see a force external to the company to ensure this going forward. So are his answers reassuring? Judge for yourself, the Q&A follows:

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New York based DoubleClick came out with a public statement today, pledging that the information it collects for and about its customers won’t be shared with Google after the $3.1 billion acquisition: “Google would not be able to match its search data to the data collected by DoubleClick, as DoubleClick does not have the right to use its clients’ data for such purposes.”

But have you read any online company’s privacy section lately?

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The Economist (subscription required) has an interesting piece on sex and the Internet, which revolves around the graph pictured to the right. While the online porn industry was valued at $1 billion back in 2002 by America’s National Research Council, the latest data shows that social networking traffic is set to take over the number one spot any day now. It’s also pointed out that sex is often the first mover with technology before the mainstream is ready to adopt it for everyday use (such has been the case with photography, videocassettes, and satellite television).

But before we assume all is well in Zion, let’s take a look at what these social networking sites are used for:

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The Recording Industry Association of America (RIAA) announced that it has reached 116 settlements after going after 400 students / computer users at 13 universities just a few weeks ago. More settlements are expected, as the RIAA sent out another batch of letters last week.

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Last week, 40,000+ students at Purdue (including myself) received a warning email. In short, stop illegal downloads, the Recording Industry Association of America (RIAA) is coming. Purdue is advising all computer users to remove or at least partially disable any peer-to-peer file sharing software on their computers.

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Back in December 2006, I did a review of Norton 360 (the beta version) and pointed out a bunch of minor annoyances with the product. Since then, it has been met with glowing reviews by the big boys at CNET and PC Magazine. Interestingly enough, my 360 review is often the most popular article at Computers.net any given week.

I found that it shows up on the first page of Google results for “Norton 360″ and is the only site on that first page that has anything really bad to say let alone a place to leave anonymous comments. And there seem to be plenty of people frustrated, looking for some way to be heard.

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Let’s face it; we all reuse the same password for login accounts all over the Internet. At best, some of us create a few passwords through which we rotate. So why is it that some companies still insist on sending me my password via email right after I create my online account? The reason I have a password in the first place is so that it doesn’t flow back and forth openly in cyberspace only to reside peacefully on multiple mail servers.

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A top engineering school in India, the Indian Institute of Technology (IIT) in Mumbai, has pulled the plug on Internet usage between 11 p.m. and 12:30 p.m. at its 13 hostels, claiming that “addiction to surfing, gaming and blogging was affecting students’ performance, making them reclusive and even suicidal.”

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