Why Warner Bros. Swapping HD DVDs for Blu-ray Discs Won’t Work
April 22, 2009 | Comments
Warner Brothers had come up with a slick promotion to get some much needed buzz around Blu-ray. My consensus: great idea but flawed execution. Here’s how it works (and why it won’t work):
You send in the cover art sleeve (keep the disc) and the UPC from your HD DVD movies. And for $4.95 per movie, plus $6.95 S&H per order, you’ll be sent back brand new Blu-ray copies of any movies you have in HD DVD. There are a few restrictions (only 1 copy per movie and only up to 25 movies per household) but nothing really that prohibitive.
This past weekend I spent quite a bit of time doing some social networking spring cleaning. I use too many services, have too many “friends,” and don’t have good filters to get to the signal I want through all the noise. But that’s ok. Before I get complaining, I realize I should reflect on the fact that all of this social networking stuff didn’t even exist 10 years ago.
The first half of my title is taken straight from the title of an email I received from Netflix a couple days ago (see end of post for text of the email). In short, as of December 15, 2008, Netflix will no longer carry HD DVDs. Around the same time I got this email, coincidentally, a 
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Last night Netflix sent out an email (full text below) explaining that it will be getting rid of profiles. For those unfamiliar, the profile feature allows one account to have multiple profiles. For example, you could pay $13.99 to get 2 DVDs at a time sent to your addresss but have one DVD come from your queue of chosen movies while the other DVD comes from another queue of movies.