Bob Caswell

Let’s face it: we all love making comparisons. It’s an easy way to simplify a point. The problem, though, lies in the implicit assumptions and interpretations that go along with a comparison. Meaning, as soon as you make your comparison, it’s as if you’re holding all else equal while at the same time elevating your comparison to a higher level of credibility as compared to any of the unspoken alternative comparisons involving the two things you’re comparing.

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How do you like my title? It came from a Wall Street Journal article entitled “Microsoft Plans Shake Up” which Henry Blodget of Silicon Alley Insider linked to, added an intro that added nothing new, and then added quite the Google-bait headline of “Microsoft Shaking Up Entertainment Group In Desperate Attempt To Catch Apple And Google”.

Now, full disclosure, I work for Microsoft but not in this division. And I have nothing to do with whatever this story is about. It seems like an interesting scoop for the WSJ, but Blodget’s title is tricking Techmeme into thinking it should be the leader story. So as a fellow blogger, I thought I’d one up Mr. Blodget with an equally exciting title of my own and a piece of advice:

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The Bing team today unveiled turn-by-turn directions for Windows Phones. Now for those that know me, you may know that I currently am using an Android phone (yeah, yeah, I work for Microsoft and use an Android phone; it happens). And one of the reasons specifically was for the free GPS app available via Google.

Having a phone with this kind of app makes my life less complicated, as it removes one more gadget from my life that I’d just as soon not have separately. But lately my Android phone has felt sluggish (it’s a G1), and with this announcement, I think it’s safe to say that I’m looking at getting myself a nice new Windows Phone 7 this holiday season. Anyone else making a major phone change soon?

Logan and I are at it again with another episode of our new podcast: Practically Ideal (get episode 2 here, right-click and select “Save Link As…”). This week we’re discussing progressivism (general Democrat views) vs. conservatism (general Republican views) and figuring out if/where we fit in.

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It’s a slow news day (should be, it’s Sunday) and good ol’ Mini-Microsoft has taken the top spot over at Techmeme. For those unfamiliar, Mini-Microsoft is an anonymous blogger and Microsoft employee who has been calling for radical change to happen at Microsoft for years. He (she?) has been quiet since the last round of layoffs but decided to share some praise today in a post titled “Microsoft Has Turned The Corner.”

From Mini’s blog:

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I know what you’re thinking: I work for Microsoft, so of course I’m going to use Bing! The truth is, though, that I’ve been using Google as my default search engine up until Bing was released two weeks ago. Previously, I just didn’t find any compelling reason to use Microsoft’s search engine(s). I like to think of myself as someone who doesn’t change habits just because he works for a company. Rather, I need to want to change a habit, if that makes sense.

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Microsoft’s new search engine (or “decision engine” as the Bing team calls it via their Twitter profile) is now live at Bing.com. Early adopters already had a chance to preview/review Bing last week. So this launch has left bloggers coming up with more creative ways of covering the release.

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First, I work for Microsoft. But I tend to purchase/use Microsoft products only when they are the best option for me personally (and they often are). In this case, I did actually look at Windows Mobile as my first choice. I’m on T-Mobile and not willing to switch carriers (most of my extended family is on T-Mobile, so I use hardly any minutes and like it that way, plus T-Mobile is the cheapest of all carriers and has been good to me the past few years).

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