Sony Thinks Blu-ray Will Sell Like DVD by End of 2008
Sony CEO Ryoji Chubachi knows something we don’t. At a press conference a few days ago, he pointed out Sony’s plan to increase Blu-ray market share to 50% by the end of the year. How is this possible you might ask? Well, apparently new Blu-ray devices to be offered by Sony will include a model integrated into an HD LCD TV with Blu-ray recording functionality.
Last week 
For anyone keeping score since
Once upon a time, earlier in the battle between HD DVD and Blu-ray, supporters of each side loved to point out the major tech company backing each format to strengthen their positions. It made sense, after all, how could HD DVD fail if Microsoft was behind it? And, of course, Blu-ray would win if Apple was there beside it.
The Wall Street Journal (subscription required) has been running quite a few stories on the release of Halo 3, all of which seem to be extremely positive with titles like