* You are viewing the archive for the ‘Apple’ Category
So Microsoft put together an ad (embedded below with more to come apparently) that does what Apple started (comparing PCs and Macs) only from Microsoft’s perspective. That is, when either side plays this game, they focus on the pros of their team while pointing out the cons of the other side all while conveniently forgetting to mention their own cons.
So in case you missed it, Apple responded to Microsoft’s new “I’m a PC” ad campaign. You can watch the ads on Youtube via Gizmodo and TechCrunch (or a whole bunch of other places). I was discussing this with a friend / coworker last night and thought I’d share my thoughts here:
I don’t have a “smart” phone and am in the market. So what logically comes to mind? The iPhone, of course. But I’m a T-Mobile customer and most my extended family are as well, which means we can all talk to our hearts’ content without worrying about minutes. Thus, it’s hard for me to give up the plan my wife and I are on: 1,000 shared minutes for only $50.
But our contract with T-Mobile recently expired, so I thought I’d use that as leverage to see what T-Mobile could offer me to, you know, “retain” me. At the same time, though, I don’t want to admit that I’m mostly happy with their service. What followed was an interesting conversation with a T-Mobile “retention representative” I was transferred to.
Today’s big announcement comes from Rhapsody, the online music service previously known for its subscription-based streaming music for a monthly fee. Well, turns out people are more interested in owning their music rather than renting. So now we have another major competitor for iTunes and Amazon MP3.
Market research firm NPD Group issued a report today explaining that Amazon MP3 is growing but not taking away customers from Apple’s iTunes. It seems that only 10% of Amazon MP3 shoppers in February were iTunes shoppers previously.
ITaP (short for Information Technology at Purdue) is offering advice for potential buyers of the iPhone: Wait. According to Frank Wolf, Mac specialist and systems administrator for ITaP:
“The iPhone is still being considered by many to be a revision-one product when thinking about it in an enterprise. I recommend to the people we support that they hold off on getting an iPhone until the next revision is released.”
Here’s more of his reasoning as to why you should wait:
Apple has issued a press release about becoming the number two (behind Wal-Mart) music retailer in the U.S. Best Buy used to have that spot, but music downloads seem to be catching on. Well, that and CD sales are declining rapidly.
Apple claims that 50 million customers have bought over 4 billion songs with 20 million sold on Christmas day alone. That’s impressive even if digital music purchases have yet to offset the decline in CD sales.
While it’s nothing new for organized crime to focus on phishing and identity theft, Windows-based computers have traditionally taken the brunt of most attacks. So much so, in fact, that plenty of my Apple friends claimed it as yet another reason to switch to the below-the-radar Mac. Too bad, then, that a report out last week shows that the end of 2007 was the beginning of “financially-motivated” organized crime targeting Apple computers.
Is this good news or bad? After all, it could be taken as a sign of Apple’s success. Macs finally appear to be popular enough that cybercriminals care. However you frame it, check out this call to arms of sorts from Graham Cluley, senior technology consultant at Sophos (the firm responsible for this report):
