Bob Caswell

Greetings from the sky! I’m writing this on my flight back to Seattle from Boston and noticed that the tech-news-o-sphere is all abuzz about Amazon’s new cloud music products recently announced. In a nutshell, Amazon automatically now is giving its MP3 customers accessibility to their music anytime and in any place via an online digital media locker (“cloud drive”) and an online music “cloud player”.

My predication is that this is the beginning of consumers (mass consumers, not just early adopters) migrating from an ownership mentality to an accessibility mentality. Here’s what I mean:

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Full Disclosure: I work for Microsoft and enjoy my job. And this blog post is my opinion, not Microsoft’s.

This past week ended up being one of the most intense, yet rewarding, weeks of my career. For the past three weeks, I put my day job mostly on hold and took on the challenge of leading a team to put together a free virtual training event for Windows Phone 7 developers. We had developers in the thousands participating in four 3-hour sessions that covered the ins and outs of developing applications and games for Windows Phone 7.

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Let’s face it: we all love making comparisons. It’s an easy way to simplify a point. The problem, though, lies in the implicit assumptions and interpretations that go along with a comparison. Meaning, as soon as you make your comparison, it’s as if you’re holding all else equal while at the same time elevating your comparison to a higher level of credibility as compared to any of the unspoken alternative comparisons involving the two things you’re comparing.

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This weekend I wanted to catch up on the D8 conference, which is basically a series of who’s who in the tech industry being interviewed by Walt Mossberg and Kara Swisher. The D8 website has dozens of 5-minute clips but offers no convenient way to watch them in one sitting. Some of us, you know, can handle watching (dare I say, want to watch) certain things more than 5 minutes at a time.

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How do you like my title? It came from a Wall Street Journal article entitled “Microsoft Plans Shake Up” which Henry Blodget of Silicon Alley Insider linked to, added an intro that added nothing new, and then added quite the Google-bait headline of “Microsoft Shaking Up Entertainment Group In Desperate Attempt To Catch Apple And Google”.

Now, full disclosure, I work for Microsoft but not in this division. And I have nothing to do with whatever this story is about. It seems like an interesting scoop for the WSJ, but Blodget’s title is tricking Techmeme into thinking it should be the leader story. So as a fellow blogger, I thought I’d one up Mr. Blodget with an equally exciting title of my own and a piece of advice:

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Wow, some major love for Apple tonight coming from none other than Bill Maher:

“America needs to focus on getting Jobs, Steve Jobs… In 2001, Apple reinvented the record player, in 2007 the phone, and this year the computer. I say, for 2011, we let them take a crack at America.”

“Our infrastructure, our business model, our institutions, get rid of the stuff that’s not working, replace it with something that does. For example: Goodbye US Senate, Hello Genius Bar. So good luck, Steve, ’cause you’ll need it. Of course, I’m sure he’ll make us change the name.”

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So I’m walking back to the office (work for Microsoft in Bellevue, WA) after meeting my wife for a nice dinner out. And I’m wearing a black t-shirt that says “I’M A PC” in white letters across my chest. I’m half way through crossing the street and a guy runs up to me, whips his arms around, points his two index fingers an inch away from my chest, and then yells loudly: “I’m a Mac!”

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Meet Lisa and her son Jackson, who’s looking for “speed, big hard drive, and a good gaming computer” for under $1,500. After a quick look at some PCs, Lisa says, “Let’s go see the Macs, they’re kind of popular at this age.” But then, Lisa points out that “…these are way more money, dude” quickly followed by Jackson saying (about a Mac), “It’s a little too small.”

So back to the PCs: We’re shown how you can use a PC with a remote and then we see both Lisa and Jackson get really excited about none other than “Bluuu-ray!” And, of course, Blu-ray is missing from Macs. For me personally, not a huge selling point of the PC. But for others like Lisa and Jackson, it seems pretty cool. And that’s the point being made here: there’s something for everyone.

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