Meet Lisa and her son Jackson, who’s looking for “speed, big hard drive, and a good gaming computer” for under $1,500. After a quick look at some PCs, Lisa says, “Let’s go see the Macs, they’re kind of popular at this age.” But then, Lisa points out that “…these are way more money, dude” quickly followed by Jackson saying (about a Mac), “It’s a little too small.”
So back to the PCs: We’re shown how you can use a PC with a remote and then we see both Lisa and Jackson get really excited about none other than “Bluuu-ray!” And, of course, Blu-ray is missing from Macs. For me personally, not a huge selling point of the PC. But for others like Lisa and Jackson, it seems pretty cool. And that’s the point being made here: there’s something for everyone.
This is the third ad in this series (embedded below), and just like I thought the second was better than the first, I think the third is better than the second. Having a mother/son shop together gives a little more credibility to the unscripted, regular people feel that wasn’t as apparent with the first two.
As always, though, it’s only a matter of time before the Apple community figures out which Sony Vaio was purchased in the ad and does a much deeper comparison. I always enjoy seeing the reaction as much as the ad, and this time is likely to be no different.
*Update* When it rains it pours. The Windows blog has a post up entitled “Avoid the Apple Tax – Cash in on the value of Windows” (which is quickly being questioned) while there are a number of other Microsoft ads out today featuring cute British kids.