Amazon MP3 Survey Asks Interesting Questions on Music Buying

Amazon MP3It’s no secret that I’m a fan of Amazon MP3, but that doesn’t mean it’s perfect. And I’m glad the Amazon MP3 team doesn’t think so either. Here’s a copy of an email I received from them asking me to fill out a survey. Check out some of the more interesting questions asked followed by commentary (after text of the email below):

Greetings from Amazon MP3,

As you have previously purchased music from Amazon MP3, we would like to ask for your participation in a short, anonymous survey. The survey asks about your music-related preferences and experiences with Amazon MP3, and should take about 5-10 minutes to complete. Your feedback is very important to us as we continue to enhance Amazon MP3 to better serve customer needs and interests.

The survey is active for a limited time only, so please respond as soon as possible. Just click the link below to begin. As our surveys are hosted by an external company, the link below does not lead to the Amazon.com site. Your information will be kept secure and confidential, and your name will not be associated with your answers. If the link is not active, or if you have concerns about authenticity and security, please type the Web address into your browser’s address bar.

http://www.surveymonkey.com/xxxxxxx

Thank you for taking the time to help improve Amazon MP3, and we appreciate your support!

Sincerely,
The Amazon MP3 Team

Here are some of the questions asked (I bolded my answers):

Why would you choose to buy digital music instead of a CD? (please pick your top reason)

To have the music immediately after purchase
Lower price
Can easily transfer to my MP3 player
Can buy individual songs, not the full album
Other (please specify):

It was difficult for me to specify just one reason for buying digital music, but I think “easy transfer to my MP3 player” has to be the top reason. I don’t listen to CDs anymore, so any purchase of a CD results in an extra step for me before I can listen to my newly purchased music. But some of the other reasons are just about as compelling.

How would you best describe your music discovery and purchasing habits with regards to Amazon MP3?

Discover and buy on Amazon MP3
Discover on Amazon MP3, buy elsewhere
Discover elsewhere, buy on Amazon MP3
Discover and buy elsewhere

Amazon’s site in general is way too busy. I have a hard time browsing on it even if I end up making purchases there after researching/discovering elsewhere.

Which technology-oriented websites do you regularly visit?

Techcrunch
Slashdot
Gizmodo
Boing Boing
Engadget
Wired News
CNET
I do not regularly visit technology-oriented websites
Other (please specify):

I visit all the sites listed but probably TechCrunch the most. Oh, and I couldn’t help but write in my own site in the “Other” section…

Which social networking websites are you an active member of?

MySpace
Windows Live Spaces
Facebook
Friendster
LinkedIn
Classmates
I am not an active member of social networking websites
Other (please specify):

Amazon may have made a mistake by not defining “active” for this question. The two I selected I visit maybe weekly. But that’s much different usage than those that use them every hour.

Which following statements best describes your level of familiarity with MP3s?

I could describe its advantages and disadvantages
I could describe what it generally refers to
I am not familiar with the term

I’m pretty sure Amazon is hoping that few people will answer this question like I did. They are hoping to validate that MP3 is “good enough” for the masses even if plenty of better music formats exist.

Indicate the #1, #2 and #3 attributes you value most about Amazon MP3 (from the list):

MP3 downloads that play on any device (#3)
Music recommendations
Automatic import to my music library (#2)
Reliability of Amazon in general
Digital rights management-free (DRM-free) music (#1)
Offers the music I want
Ability to use my Amazon account
Low prices
One-click purchasing
Other (please specify attribute and rank):

Another tough decision, I like all the things listed above. But, first and foremost, I have to own my music (no DRM) and need its use to be as easy as possible (my #2 and #3 choices).

Is there anything you would like to see added or improved on Amazon MP3?

Why can’t I add Amazon MP3 items (single tracks or albums) to my Wishlist? As it stands, I have to use CDs for the Wishlist, which is kind of annoying.

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