Bob Caswell

I’m not usually one to go for the top 10 list method of discussing limitations of a product. But then again, products don’t usually have 10 weaknesses I care enough about to compile a list. Apple TV, on the other hand, falls into this category. And it’s not even a first generation product!

But to be fair, I should point out that this is a product I sincerely want to work. After all, I already use iTunes to manage my music, and the iPod is my music player of choice. Too bad, then, that Apple TV simply isn’t ready for prime time. Here are the top 10 reasons you should wait:

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So today is Apple’s yearly coming out party where good ol’ Steve Jobs takes the stage and releases big surprises (even if most are leaked days earlier). There’s a new ultra-thin notebook, new features for the iPhone (SMS messaging to multiple friends), new apps for the iPod Touch (Mail, Maps, Stocks, Notes, and Weather), iTunes movie rentals, and the second generation Apple TV.

Despite the fact that plenty of people already seem to be professing a new found love for the MacBook Air, my interest is more towards Apple’s desire to be in the center of my living room. So let’s take a look at the newly released Apple TV set-top box and iTunes rental package:

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Netflix will be making a big announcement tomorrow, coincidentally one day before Apple will be making some [similar] big announcements of its own:

Starting Monday, January 14, 2008, Netflix subscribers will have unlimited access to movie viewing online. The company plans to do away with its quota/hours system it had in place before (viewing hours per month were based upon how much you paid for you mail-in DVD plan). The only group of Netflix subscribers to be left out of this unlimited plan: you who pay the minimum of $4.99 to rent just two DVDs per month.

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Not sure if this is related to the news of Warner Bros. going Blu-ray exclusive, but Amazon has this Toshiba HD DVD player with seven movies for only $129 (the same one I thought I got a deal on a month ago for $174).

Blu-ray players, of course, are still well above $300. Amazon also has a bunch of HD DVD movies for $15. Interestingly, the site has a Blu-ray movie sale going on at the same time. But the difference between the two sales is a telling story:

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Just a few days after our coverage of DRM-free music options for 2008 comes news of Sony BMG now offering its music on Amazon restriction-free. Sony BMG represents artists such as Bruce Springsteen, Foo Fighters, Santana, and Justin Timberlake. And this makes Amazon the first online music store to offer DRM-free songs from all four major labels: Sony BMG, Warner, EMI, and Universal Music.

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The privacy and portability of your online data may become more of an issue in 2008. News is out today of a Federal case which will investigate whether the use of a false identity could be considered Internet fraud under federal statutes. This was originally triggered by the October 2006 case in which a 13-year-old named Megan Meier committed suicide after receiving “cruel” messages on MySpace (messages allegedly received from the mother of a school rival who was posing as a 16-year-old boy).

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Backing up your computer is something you don’t want to think about; you wish it would just happen. With that perspective, I thought I’d bring up the online backup service offered by Mozy. I use it for both my laptop and desktop and now think of backups only when I desperately need to restore something (which can happen more often than you think).

Mozy has a free version, which allows you to backup two gigabytes of data. It requires no credit card and is quick and easy to install. And it’s no different than the version you pay for in terms of features and options. The only difference is that if you do pay $5 per month, your backup has no size limit (if you are interested in the Mozy Unlimited version, when signing up, use promo code TECHCONSUMER to get 10% off an annual subscription or TECHCONSUMER2 to get 10% off a biannual subscription).

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Back in November, I asked for help in deciding between HD DVD and Blu-ray. I ended up choosing HD DVD via an amazing Amazon deal: HD DVD player and 10 HD DVDs for $174. (That deal is now over, but now there’s an even better deal: HD DVD player and 7 movies for only $132.)

But it wasn’t just the price being nearly half of any Blu-ray equivalent (check out Amazon’s Blu-ray page, where every player is well above $300 with not nearly as many included movies), it was other little things. For instance, HD DVD is region free. This means that any movies bought in Europe or the U.S. can work on any player bought anywhere as well. The same isn’t true for Blu-ray.

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