The New Format Wars: Forget About HD DVD & Blu-ray

HD DVD vs. Blu-rayOnce upon a time, earlier in the battle between HD DVD and Blu-ray, supporters of each side loved to point out the major tech company backing each format to strengthen their positions. It made sense, after all, how could HD DVD fail if Microsoft was behind it? And, of course, Blu-ray would win if Apple was there beside it.

But then, neither company will be affected much if both formats eventually fail. And that’s because, in the end, both Microsoft and Apple minimized their involvement with either format.

Of the two, Microsoft did the most by releasing an add-on HD DVD drive for the Xbox 360. And for a while, for owners of Xbox 360s at least, this was the most affordable way to get into the next generation of content. It was generally considered a good deal with its under $200 price tag.

But there always seemed to be rumors of Microsoft coming out with a new edition of the Xbox 360 with HD DVD built-in, though Microsoft tried to shut down these rumors multiple times. And now that stand-alone HD DVD players are in the $130 range, the Xbox 360 factor seems to matter very little. More importantly, while the format war had been raging on, Microsoft continued work on its offering of downloadable digital content via the Xbox Live Marketplace.

As for Blu-ray and Apple… Well, just this week we have Steve Jobs crowning Blu-ray the winner of the format wars. But he continued to explain that it doesn’t really matter because of the advent of HD downloads. Of course, he would say that the same day his company releases HD movie rentals via Apple TV.

But then, during the same week, we have news of high-speed Internet service providers wanting to charge consumers extra per month if they exceed a certain amount of Internet activity. Obviously, this could be very bad news for those thinking downloadable/streaming content is the next big thing.

And let’s also remember that not all HD content is created equally. It looks like HD via Apple TV / iTunes may not be that impressive due to a low bit-rate (an interesting tidbit of info that didn’t even make it into my previous article: Apple TV: Top 10 Reasons You Should Wait).

Whatever the case, both Microsoft and Apple seem to be moving toward downloadable/streaming content. But even if there is truth in the idea that the format wars don’t matter now, the irony is that they may matter more than ever:

Downloadable/streaming content comes in way more than just two formats, and they don’t all place nice together.

  • Paul Ellis

    That is an interesting point about the low-bite rate of the Apple TV rentals. I’m curious if it has to be so low because of the fairly limited CPU power (1Ghz) the Apple TV has.

    With the information I could find, there isn’t any dedicated DSP chip to decode the video, and although the GeForce Go 7300 GPU it uses can accelerate video decoding, it really isn’t very powerful. You have to get to the 8xxx series of GeForce GPUs before they can really help decode newer codecs like h264.

    Anyway, if the the lack of power under the hood is the problem Apple won’t be able to improve the quality in the future. I could be wrong though.

  • Al

    I rip my DVDs using the h264 codec. It gives me just under a 1.5 GB file for the average movie. At 10′ you cannot tell a ripped DVD via Apple TV from an up-scaled DVD from the latest DVD player on my HDTV.

    A derivative of the h264 codec is used to make Blu-ray discs. Don’t underestimate this codec. You will be impressed when you see Apple’s download quality.

    We all know you can’t hear all of the audio on a CD. 95% of all humans can’t tell an AAC ripped at 160 kbps from the original.

    Same goes for video. We don’t see every blue patch of sky, our brains just register blue sky and silver airplane. In a static shot we just need one frame of the background, and so on. If the codec is good the bit rate can be lower and the h264 codec and it’s derivatives are very good.

  • Paul Ellis

    Al, I think you are missing some things here. As clearly shown in table on the ZDNet blog Bob linked to, Apple TV is using the lowest bitrate by far. Keep in mind that Blu-ray, HD-DVD, or even the Xbox Marketplace are all using h264 or a comparable performing codec, and they all use a higher bitrate than Apple does. The Xbox is probably the best comparable (it is the only other set-top box download video rental service) and Microsoft is using 70% more data to compress the video! I doubt that won’t be noticeable.

    Second, you say you compress your DVDs down to 1.5GB and the picture quality is good enough for you. Well if the “average” movie is 2 hours in this scenario that means you are using a bitrate of around 1700kbps. Apple is using 4000kbps, which is about 2.3x higher. The problem is that 720p has 2.7x as many pixels as 480p. So even your own rips are using 14% more bits per pixel than Apple is using.

    I’m pretty sure it can be said with certainty that Apple is pushing the lower limits of image quality.

  • Pingback: The New Format Wars: Forget About HD DVD & Blu-ray()

  • BuzzillionsEmma

    The Blu-Ray has been getting both positive and negative reviews, people who have purchased say that while the quality of picture is great and is easy to set up and use, the cons are that it’s slow to power up and there’s no memory. Here are reviews left by people who are verified to have purchased it:

    One guy said “Great design gives it a sleek look. When turning it on, it takes longer than a minute for the tray to open up. I have heard this before so it may be common for these types of DVDs. With the HDMI connection, the picture is very sharp! I definitely noticed a difference in DVDs to HD Blue Rays.
    Disadvantage on all HDMI connection is that you don’t get closed captions signal through it. If the DVD doesn’t have subtitles, then you need to use a different connection and the quality reduces, big time.
    The manual section on hook-up is confusing a little on the variety of choices. HDMI is too simple and yet the manual shows to many wires with options that won’t make sense to some users. You need to figure out the settings if you want PCM audio, mix-down, etc. You need to know which quality is better.
    First couple of days on using it, it locked up once watching a movie. I had to unplugged it from the back to restart it. It could be a dirty DVD but it hasn’t happened again.
    My biggest peeve is when you turn off the DVD and want to continue watching where you left off next time, you at the beginning of the DVD again.
    Not so sure about improvement on audio quality because I can’t imagine audio sounding better than regular DVDs.”

  • Pingback: Sony Thinks Blu-ray Will Sell Like DVD by End of 2008 | TechConsumer()

  • Pingback: HD DVDs are going away. But should you buy Blu-ray? | Bob Caswell()