Bob Caswell

Unless you’ve tried really hard to avoid tech news, you probably know that Netflix made two big announcements within the past few weeks: 1) it’s splitting up it’s DVD-by-mail and streaming media businesses and 2) it’s splitting up it’s DVD-by-mail and streaming media businesses.

The first time it made the announcement, it was just a price increase. If you wanted to have both services, you had to pay much more whereas previously you paid one price for both. The second time it made the announcement — get this — audaciously as an “apology” for lack of foresight for the consequences of the first announcement, it announced that not only where both services separate, more expensive prices but also that both services would be run now as independent companies with no integration.

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Back in 2008, I was finishing up my MBA at Purdue University when an opportunity presented itself. I was the teaching assistant to Scott Jones (yes, that Scott Jones) who was, at the time, teaching an entrepreneurship capstone course.

A PhD student approached me with a demo of patent pending technology that had already received $50,000 of funding and asked if I’d be interested in putting together a business plan. I said yes. We entered three competitions in the area and placed first in one and third in the other two.

Here’s the first paragraph from that business plan (from March 2008, unchanged): Continue Reading »

So I bought a new monitor from Staples the other day and, of course, the sales associate pushed the extended warranty on me. Sure, why the hell not, for $20 it covers dead pixels plus another year on top of the manufacturer’s warranty. But it was only after I paid that I heard, “be sure to register your product to activate your warranty.”

Great. A new task to do, and this was just after I finished filling out a paper form for the “Staples Rewards” program. You know, the other thing that gets pushed on you when you buy something. “Fill out this form, and you’ll get X% back the more you buy.” It doesn’t cost anything, and who knows, maybe I’ll shop at Staples again at some point, right? Either that or I’m just a push over in person.

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Greetings from the sky! I’m writing this on my flight back to Seattle from Boston and noticed that the tech-news-o-sphere is all abuzz about Amazon’s new cloud music products recently announced. In a nutshell, Amazon automatically now is giving its MP3 customers accessibility to their music anytime and in any place via an online digital media locker (“cloud drive”) and an online music “cloud player”.

My predication is that this is the beginning of consumers (mass consumers, not just early adopters) migrating from an ownership mentality to an accessibility mentality. Here’s what I mean:

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About a month ago, I got the following email from Mozy:

Dear Mozy Customer,

Thanks for being a valued Mozy subscriber. For the first time since 2006, we’re adjusting the price of our MozyHome service and wanted to give you a heads up. As part of this change, we’re replacing our MozyHome Unlimited backup plan and introducing the following tiered storage plans:

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First, a quick recap on Radiohead’s place in the world of digital distribution experimentation:

In 2007, Radiohead decides to release their album “In Rainbows” exclusively on Radiohead.com with a unique “choose your own price” model. You pick how much you pay (free being an option), and you then can download the album. Next, comScore releases numbers from the Radiohead experiment, which suggest that most of us are cheapskates and freeloaders.

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About a week ago, a New York Times article titled “Blogs Wane as the Young Drift to Sites Like Twitter” painted a bleak picture for blogging by making pronouncements like “blogs were once the outlet of choice for people who wanted to express themselves online.” The article then goes on to suggest that Twitter and Facebook are the culprits stealing blogs’ thunder.

While some prominent bloggers came to the defense and proved these pronouncements to be inaccurate or at least misleading, there were still some thoughts in this article that really resonated with me. For instance:

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A couple weeks ago, my wife and I were on a road trip through northern California when we decided to stop for lunch in a little town named Eureka. I couldn’t help but notice (and overhear) a few grandmas sitting in a booth across the way. They were very engaged in a lively conversation about sharing photos with daughters/grandkids.

One in particular was explaining how she preferred to use Facebook over MySpace because of her preference for how picture sharing works on Facebook. But then, one of the other grandmas interrupted and asked: “What’s MySpace?” Good question, I thought to myself, what is MySpace?

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